Unique Identity Stands A Business Out
The way you build your online brand determines customers’ perception of your business
Brand is No.1.
Online branding is defined as a technique in brand management that uses the internet as a medium to position a brand in the marketplace.
Usefulness of Branding Relevance
The primary uses for an internet branding strategy include:
- Brand Story
- Identifying the customer base
- Brand awareness
- Building a dialogue with customers
- Value proposition
- Driving sales
OUR ONLINE BUILDING STRATEGIES
BUILDING BRAND IDENTITY
Our first step in building a brand online is found in building brand identity. Brand identity is how a business wants to be perceived by consumers.
Your customers should be able to identity your brand quickly. Website layout, colour set, logo, content style and language should be unique. The first thing to do is knowing the target customer and ensuring your site content will be attractive to them. 74 percent of online consumers say they get frustrated when a website’s content is irrelevant to them.
BRAND STYLE GUIDE
Every business should have a brand style guide that includes:
- Brand’s mission/goals
- Brand story (e., the reason you exist)
- Words to describe the brand, as well as adjectives to describe what the brand is
- A description of audience
- Notes about language to avoid
- Brand color palette
- Brand typography (e.g., the fonts you’ll use)
- Approved versions of logo
DEVELOP BRAND PERSONALITY
Develop a business personality and share the business story. Every brand is a “personality” that sends a message whenever it is mentioned. What message it sends depends on how you make people perceive it and what you build into the brand.
- Give it a voice
- Give it an ability to impress
- Make it attractive to targeted customers
It is essential to have the same tone and voice across a brand. Whether engaging in posts or responding to a complaint, the tone of a brand must remain consistent. Use unique brand vocabulary.